Watch this video before you run any more dealership Facebook Ads, whether you have a marketing person doing it in-house or running it through an automotive ad agency.
These 3 social media marketing mistakes will waste your money:
1. Don't be fooled by the amount of clicks you get, it is very easy to drive low quality traffic on Facebook.
2. Don't show all your vehicles to everybody, you have to split your inventory up and cater your advertising to each individual shopper.
3. Integrate your inventory feed and show your current inventory, not just stock photos or an old video you made. Remember the car is the star!
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