• Sam Khuc

How Facebook compares to Google AdWords, CarGurus, Cars.com

Updated: Aug 28


We go over the key difference between Facebook Ads for dealers compared to other digital marketing platforms car dealerships may use.



Google AdWords, SEO, CarGurus, Cars.com, Autotrader, and even classifieds sites like Facebook Marketplace and Craigslist are all search based platforms.


This means you have to rank for a search term the customer is searching for, or have the vehicle the customer is searching for. Those are all reactive platforms. You have to wait for the car shopper to search for you.


Facebook Ads stands apart because it is a PROACTIVE platform. It is going out and finding car shoppers to show your dealership inventory to.


Related posts you would like:


Why Car Dealers Need A Good Facebook Ads Strategy RIGHT NOW


Why Facebook Ads Is Better Than Marketplace for Car Dealers


Want more tips? Watch our extensive elite Facebook Ads strategy for dealers training:



Tired of waiting for customers to find you and want to take a proactive marketing approach? Book a strategy call:



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