How Facebook compares to Google AdWords, CarGurus, Cars.com
Updated: Aug 28, 2020
We go over the key difference between Facebook Ads for dealers compared to other digital marketing platforms car dealerships may use.
Google AdWords, SEO, CarGurus, Cars.com, Autotrader, and even classifieds sites like Facebook Marketplace and Craigslist are all search based platforms.
This means you have to rank for a search term the customer is searching for, or have the vehicle the customer is searching for. Those are all reactive platforms. You have to wait for the car shopper to search for you.
Facebook Ads stands apart because it is a PROACTIVE platform. It is going out and finding car shoppers to show your dealership inventory to.
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